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Arm Yourself to Disrupt The Status Quo

Read about our wins and losses and learn from the brilliant minds we are privileged to have met.

In this excerpt we change the way you think about the formulation of hypotheses to expedite your product creation process. Where we used to think...

This excerpt is for any leader looking for ways to infuse customer learning into everything they're doing. We shed a little light on how...

As product leaders, the number one issue we see is with the concept of uncovering needs. We all have a tendency to proceed straight to features...

Okay product leaders, this excerpt sheds some light on how to create a problem statement that works to focus the team and allow for you to say...

This excerpt is great for any product leader or product manager trying to make more customer-driven decisions that won't be overturned at the...

For you product leaders that are struggling to make the tough tradeoffs. Our book's definition of the Convergent Problem Statement can help. This...