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Everything about building products has shifted.
What makes products worth building has not.

Countries

Organizations Served

Participants

Programs Delivered

Product Groundwork MethodTM

The operating standard for product excellence. Built and led by executives who have led at scale.

Everyone can build now. Not everyone knows what’s worth building. The Product Groundwork Method™ gives your team the decision-making clarity to tell the difference. Built on three pillars and three practices, it’s a framework that lives inside your organization, adapted to your team, your product, your reality. Not a training program. A permanent upgrade to how your team operates.

Our Programs

We Meet You Where You Are.

Every transformation starts with knowing what’s working and what’s not. Start with our Pulse Check.

Start Here

Product-Led Pulse Check

The diagnostic that tells you what your organization needs to hear before you invest in transformation. Surfaces your gaps. Directs your path.

Align First

Product-Led Foundations

“We need the organization aligned on what product excellence looks like before transformation begins.”
Cross-functional • Leadership included • Vision setting

Build the Standard

Groundwork for Teams

“We need our product teams building with a consistent, customer-driven standard.”
6 weeks • Live coaching • Real deliverables

Accelerate with Rigor

Groundwork AI Blueprint

“We need our teams building with AI without losing the rigor that makes it count.”
2-week sprint • Real opportunity • Validated prototype

Many of our clients run this system to drive product excellence — and stay.

But we will work with you to tailor programming to meet you where you are.  We also offer targeted workshops, embedded coaching, and tools to make the transformation stick. 

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Groundwork for Individuals

Designed for the individual Product Manager that wants to learn how to deliver more value to the customer through a self-paced program.

Groundwork for Teams

Designed for product teams to transform their approach to building products through programming, weekly application, and live coaching from a seasoned product executives.  Two design thinking workshops round out this offering by establishing the foundations for effective innovation.

Consulting & Advisory Services

Bring our PM experts in to help you in product strategy development, innovation best practices, and PDLC transformation.
“We had a product team of varying levels of experience and inconsistent approaches to their job. The Product Rebels training program gave us a great framework, tools, and processes that we can all use to make good product decisions and lead our teams more effectively.”
“As the new GM of a business, I needed to get my product management team speaking the same language and taking a consistent approach in developing great customer experiences. The Product Rebels Bootcamp and coaching helped establish that foundation quickly allowing the PM team and I to move forward effectively.”
“Standard Bank serves multiple countries with varying needs and cultures that result in dramatically different experiences. In order to make sense of our complex market and customer needs we needed to change the way we operated. Product Rebels’ training curriculum helped to transform our tenured business analysts and product owners into high performing product managers and enabled us to understand and respond to the varying needs of our markets.”
“I never would have anticipated how much we were all going to learn or how much of an impact this was going to be on our product process and approach….I feel truly grateful to have your leadership and wisdom…”
“We had a new product team that was growing fast with new leadership. Our goal was to establish a consistent set of product management practices and a customer-driven philosophy that would take PADI to our next stage of growth. Product Rebels and the BootCamp did just that. We now have a common taxonomy and framework that puts the customer first and supports efficient development of our products and services.”
“At JDRF, we pride ourselves on our focus on creating a great donor experience. Product Rebels enabled our team with the tools and confidence to establish a new way of measuring our donors’ happiness and ways to take focused action on the results. They led the way in implementing the Net Promoter operating mechanism within our non-profit; something that is still new in the non-profit space. Product Rebels helped us learn how to implement Net Promoter and is setting our team up to manage this effort going forward; ensuring our success longer term. We expect our overall donor base satisfaction to improve and grow due to the Product Rebels effort, in turn, driving better outcomes for the cause.”
“Our clients need a simple way to establish the customer foundations necessary in developing great new experiences. The Product Rebels bootcamp videos have equipped our team to offer our clients simple ways to define the customer, the problem, and the customer needs necessary in making the tough design and technology decisions in any development project.”
“This workshop helped me think through what really matters in product development. More than any specific tools we used at the workshop (which were great and practical, btw.), Vidya and Heather helped me develop a customer-centric mindset, which I will bring to work with me every day.”
“The workshop was made highly effective through live exercises to promote understanding in the audience. I would highly recommend that any entrepreneur attends the workshop before launching a product or company!”
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Groundwork book

Check Out Our Book…

The Product Groundwork Method™ did not start as a program. It started as a decade of figuring out what actually works. The book is where that thinking lives. Written by product executives Vidya Dinamani and Heather Samarin, Groundwork is the philosophy and methodology behind everything Product Rebels does. Three foundational pillars and three must-have practices that center product teams around the most impactful problems, the right customer needs, and the durable decisions that build organizations people love to build products in.

Rebel Yell:

A Resource For You From Product Leaders That Have Been There

Ready To Transform Your Product Team?

3525 Del Mar Heights Rd
Suite 152
San Diego, CA 92130

Phone: (987) 654-3210
Email: info@productrebels.com