• Day 0 – 8 hours: Foundation setting. Establish your customer foundations: scoped problem, evidence-based persona, and prioritized customer needs that will guide all downstream work.
• Days 1-10 – 4 hours daily (2 hours coached, 2 hours team prep):
• Each day, the team applies a repeatable AI-accelerated step within the process of discovery through validation.
• There are two customer validation checkpoints using lean research practices (5-7 participants per study).
• Your coach ensures you’re building judgment and practices to replicate this on every future opportunity.

We work with you to choose an actual business opportunity your team is facing right now.  This allow the team to get hands-on.

Every artifact the team creates (customer foundations artifacts, AI-ready PRD, interactive prototypes, executive deck) is work they’ll use immediately after the workshop. They’re building real momentum on what matters most to your business.

We pair AI acceleration with coaching that builds judgment, not just output:

• Accelerate every phase—customer research synthesis, AI-Ready PRD drafting, rapid prototyping—while maintaining critical thinking at each step.
• Use our proven, reusable prompt libraries that effectively translate customer insights into well-scoped problems, actionable personas, and prioritized customer needs that set projects up for success.
• Learn when to trust AI outputs and how and when to question them, building a repeatable practice that improves decision quality, not just velocity.

Two validation checkpoints built into the program using proven small-sample research practices (5-7 participants per study).

Your coach guides you through hypothesis development, structured interview scripting, and rapid synthesis all designed to provide real signal when large-scale studies aren’t possible due to timing or cost constraints.

Your dedicated coach is a former or currently operating product executive with 20+ years leading teams. They’ve built products, scaled organizations, and navigated real constraints.  That enables them to adapt the program to your team’s context and coach them through the messy realities, not just the ideal process.