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Make Customer Research Matter by Avoiding These Common Mistakes

This excerpt is for any leader looking for ways to infuse customer learning into everything they're doing. We shed a little light on how companies...

Recently, we gave a talk at a big product conference. We talked about influence – how product managers need to exercise influence more than most....

Now that it's a few weeks past New Year, and we're back heads-down hard at work - let's sneak in a new year's resolution that will make a real...

Do you love your customer? Do they love you? Think your relationship will last? It's valentines day tomorrow, send a little love towards your...

Having a bad day? Got another twenty powerpoint revisions to make for that big meeting tomorrow? The one that seems to come around every 5...

We get asked about influence a lot. Seems like all product managers feel like they're constantly trying to persuade one person or another. After...