Like you, we've were disappointed and sad to see all the in-person conferences cancel one after another. In the early days of the pandemic, some...
Virtual conferences create delight
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Product Management
4 Things Every Product Manager Needs to Think About Before Development
For you product leaders that are struggling to make the tough tradeoffs. Our book's definition of the Convergent Problem Statement can help. This...
6 Common Mistakes to Avoid with Customer Personas
This excerpt is great for any product leader or product manager trying to make more customer-driven decisions that won't be overturned at the next...
Great Product Leaders Turn the Negative into Focused Action
Did you know... Americans tell an average of 9 people about good experiences, and tell 16 (nearly two times more) people about poor experiences....
A 6-Part Formula for Developing a Customer Problem
Okay product leaders, this excerpt sheds some light on how to create a problem statement that works to focus the team and allow for you to say 'no'...
Exercising Influence as Product Managers & Talking to Customers
Recently, we gave a talk at a big product conference. We talked about influence – how product managers need to exercise influence more than most....