This excerpt is great for any product leader or product manager trying to make more customer-driven decisions that won't be overturned at the next...
6 Common Mistakes to Avoid with Customer Personas
read more
Here’s What We Found:
Search Results
Product Management
Great Product Leaders Turn the Negative into Focused Action
Did you know... Americans tell an average of 9 people about good experiences, and tell 16 (nearly two times more) people about poor experiences....
A 6-Part Formula for Developing a Customer Problem
Okay product leaders, this excerpt sheds some light on how to create a problem statement that works to focus the team and allow for you to say 'no'...
Exercising Influence as Product Managers & Talking to Customers
Recently, we gave a talk at a big product conference. We talked about influence – how product managers need to exercise influence more than most....
Why Your Product Should Be Needs First, Features Last
As product leaders, the number one issue we see is with the concept of uncovering needs. We all have a tendency to proceed straight to features or...
Persona Pitfalls
Okay, everyone says they know who their target customer is...Many even say they have personas. Where does your team fit here? Here are common...