Rebels In Action
We wrote a book.
Groundwork: Get Better at Making Better Products
From this book, we developed a product management framework, called the Groundwork Method ™ that provides the blueprint to establish these foundations and addresses the major causes that lead to unhappy customers and poor product performance.
We’ve now coached hundreds of product managers on this framework and have evolved it and the way we coach around it based on their feedback.
That evolution had led to a key learning…Training is NOT durable; Coaching is NOT training…which has resulted in a unique and proven approach to permanently transforming product management teams.
The Conference
The first-ever Product Manager Summit—powered by Product Rebels—launched June 5–6 at the Sharp Prebys Innovation and Education Center, and it was anything but business as usual. This was a day built for PMs who are done with surface-level advice and ready for bold, actionable insight.
We explored how AI is transforming the role of product managers, how to prototype, test, and iterate in a single day, how to prioritize customer needs for maximum impact, and how to lead with clarity and confidence in times of change. We unpacked real-world frameworks, inspiring journeys, and the mindsets that separate good teams from great ones.
If you were in the room, you felt the energy. If you weren’t—this is your cue to be there next time.
Our POdcast
Twice monthly, we talk to battle-hardened product and business leaders about building phenomenal products. Their guests are industry experts, people who have pioneered remarkable careers at companies like Netflix, Evite, and WHOOP.
Making customer-driven product choices is the right move. But it’s not always the popular one. If advocating for your customers has you feeling like a lone wolf, we are here to help you learn from the best, so you can pave your way confidently.
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Latest Episodes
Recent Posts
What Is Your Product Team Really Telling You?
As product leaders, we like to think we know how our team is doing. But when was the last time you had an honest, structured view of how your...
Trust Building: The Undervalued Skill J. Womack Uses to Build Products and Teams
When J. Womack, Chief Product Officer at SEI, sat down for a candid conversation about product leadership, it quickly turned into something deeper.
How Iris Meijer is Transforming Product Leadership at Enterprise Scale
Discover how Iris Meijer, Chief Product and Marketing Officer at Verizon Business, is reshaping product leadership at scale—through shared KPIs, customer-driven transformation, and bold organizational alignment.
Other Fun Stuff
Podcasts
• Product Mastery Now with Chad McAllister (2021)
• Customer-Driven Organizations Develop Products – Product Science Podcast (2021)
• Supporting your Customers during a Pandemic – Masters of Product Management (2020)
• You are techY with Ellen Twomey (2020)
• Conducting Effective Customer Interviews – Rocketship, (2019)
• Connecting with Product Managers – Reinventing Nerds Podcast (2019)
• Growing and Scaling Your Tech Company – 7CTOs Podcast (2019)
• The Gig Economy and Product Roadmaps – 7CTOs (2019)
• The Key to Company Culture – 7CTOs (2019)
• Making the Product & Engineering Marriage Thrive – 0111 Conference (2018)
• How to be Coachable without being Defensive – SheInvests Podcast (2018)
• IT Arena – Speaker Lounge Interview (2018)
• 5 Lessons for Product Managers – IT Arena (2018)
• Is there a Genuine Need for your Idea? – 7CTOS (2018)
Talks & Workshops
• Is Your Product Grounded – Industry Global ’22 (2022)
• Client Talk with Sharp Healthcare – Healthcare Internet Conference (2022)
• Get Better at Making Better Products – Growthmentor (2021)
Signature Groundwork Talk – San Diego Tech Hub (2020)
• Making Sure Agile Always Delivers Customer Value – Agile + DevOps (2020)
• Groundwork: Get Better at Making Better Products – ProductTank Wellington (2020)
• Stand Up for your Customer Workshop – Productized (2019)
• Making the Marriage of Product and Engineering Thrive – Starwest (2019)
• Customer Foundations – OEN Workshop (2019)
• Moving into Management – Productized (2019)
• The PM Guide to Getting Promoted, ProductTank Portland (2019)
• Making it into Management – ProductCamp Portland (2019)
• Product Management & Design Thinking, ProductTank San Diego (2019)
• Become a Product Rebel, FB Live with Ellen Twomey (2019)
• Making the Move into Management, ProductTank San Diego (2018)
• Google Design Sprint Conference – Scaling Sprints across Organizations (2018)
• The Art of Influence – IT Arena (2017)
• Know Your Customer Workshop – Product Management Festival (2017)
• Customer Driven Growth Workshop – Product Management Festival (2017)
Featured Videos
• Women Drive Innovation SD – Vidya Dinamani
• Is There a Genuine Need For Your Idea? with Vidya Dinamani
• Speaker Lounge: Heather Samarin & Vidya Dinamani, Product Rebels
• Making the Product & Engineering Marriage Thrive – Vidya Dinamani
• The Gig Economy and Product Roadmaps with Vidya Dinamani, Eric Lawler and Kamel Boulos
• The Key to Company Culture, with Vidya Dinamani, Benji Koltai and Jerome Bonhomme
• Vidya Dinamani | The Product Manager – What the heck is that, and what do they really do?
Featured Articles
Making The Product and Development Partnership Thrive
TechWell Insights (2019)
Girls Who Product
Medium (2019)
3 Tips for Developing Voice of Customer Programs
ClaimsJournal (2013)
