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Better Product Managers
Make Better Products.
Grow Businesses.
Better Products Grow Businesses.

Better Product Managers

Make Better Products.

Better Products Grow Businesses.

Let Us Show You How

Countries with Coaching

PM Teams Supported

Participating PM's

Workshops

Product Groundwork MethodTM

World Class Product Management Coaching by tenured PM Executives.

The Product Groundwork Method™ combines a unique Framework and Approach. The Framework, explained in detail in our book, includes three foundational pillars and three must‑have practices—giving product teams a shared language and repeatable process for making confident, customer‑backed decisions.

Our Approach builds on this foundation: we pair your team with a trusted, experienced product executive who coaches and guides them to apply the framework within your organization, tailoring it to your team, industry, and product line. As part of this coaching, we leverage AI‑powered tools to accelerate implementation while preserving the rigor, data, and customer focus that make Groundwork so effective.

This combination leads to durable, customer‑focused decision‑making that consistently produces successful products.

Groundwork for Individuals

Designed for the individual Product Manager that wants to learn how to deliver more value to the customer through a self-paced program.

Groundwork for Teams

Designed for product teams to transform their approach to building products through programming, weekly application, and live coaching from a seasoned product executives.  Two design thinking workshops round out this offering by establishing the foundations for effective innovation.

Consulting & Advisory Services

Bring our PM experts in to
help you in product strategy development, innovation best practices, and PDLC transformation.

“We had a product team of varying levels of experience and inconsistent approaches to their job. The Product Rebels training program gave us a great framework, tools, and processes that we can all use to make good product decisions and lead our teams more effectively.”

“As the new GM of a business, I needed to get my product management team speaking the same language and taking a consistent approach in developing great customer experiences. The Product Rebels Bootcamp and coaching helped establish that foundation quickly allowing the PM team and I to move forward effectively.”

“Standard Bank serves multiple countries with varying needs and cultures that result in dramatically different experiences. In order to make sense of our complex market and customer needs we needed to change the way we operated. Product Rebels’ training curriculum helped to transform our tenured business analysts and product owners into high performing product managers and enabled us to understand and respond to the varying needs of our markets.”

“I never would have anticipated how much we were all going to learn or how much of an impact this was going to be on our product process and approach….I feel truly grateful to have your leadership and wisdom…”

“We had a new product team that was growing fast with new leadership. Our goal was to establish a consistent set of product management practices and a customer-driven philosophy that would take PADI to our next stage of growth. Product Rebels and the BootCamp did just that. We now have a common taxonomy and framework that puts the customer first and supports efficient development of our products and services.”

“At JDRF, we pride ourselves on our focus on creating a great donor experience. Product Rebels enabled our team with the tools and confidence to establish a new way of measuring our donors’ happiness and ways to take focused action on the results. They led the way in implementing the Net Promoter operating mechanism within our non-profit; something that is still new in the non-profit space. Product Rebels helped us learn how to implement Net Promoter and is setting our team up to manage this effort going forward; ensuring our success longer term. We expect our overall donor base satisfaction to improve and grow due to the Product Rebels effort, in turn, driving better outcomes for the cause.”

“Our clients need a simple way to establish the customer foundations necessary in developing great new experiences. The Product Rebels bootcamp videos have equipped our team to offer our clients simple ways to define the customer, the problem, and the customer needs necessary in making the tough design and technology decisions in any development project.”

“This workshop helped me think through what really matters in product development. More than any specific tools we used at the workshop (which were great and practical, btw.), Vidya and Heather helped me develop a customer-centric mindset, which I will bring to work with me every day.”

“The workshop was made highly effective through live exercises to promote understanding in the audience. I would highly recommend that any entrepreneur attends the workshop before launching a product or company!”

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Check Out Our Book…

Our book is the basis for the Product Groundwork Method ™; the foundation for all our coaching programs.

Driven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.

Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want.

Rebel Yell:

A Resource For You From Product Leaders That Have Been There

Ready To Transform Your Product Team?