Better Product Managers
Make Better Products.
Better Products Grow Businesses.
Let Us Show You How
Countries with Coaching
PM Teams Supported
Participating PM's
Workshops












Product Groundwork MethodTM
World Class Product Management Coaching by tenured PM Executives.
The Product Groundwork Method™ combines a unique Framework and Approach. The Framework, explained in detail in our book, includes three foundational pillars and three must‑have practices—giving product teams a shared language and repeatable process for making confident, customer‑backed decisions.
Our Approach builds on this foundation: we pair your team with a trusted, experienced product executive who coaches and guides them to apply the framework within your organization, tailoring it to your team, industry, and product line. As part of this coaching, we leverage AI‑powered tools to accelerate implementation while preserving the rigor, data, and customer focus that make Groundwork so effective.
This combination leads to durable, customer‑focused decision‑making that consistently produces successful products.
Groundwork for Individuals
Designed for the individual Product Manager that wants to learn how to deliver more value to the customer through a self-paced program.
Groundwork for Teams
Designed for product teams to transform their approach to building products through programming, weekly application, and live coaching from a seasoned product executives. Two design thinking workshops round out this offering by establishing the foundations for effective innovation.
Consulting & Advisory Services
Bring our PM experts in to
help you in product strategy development, innovation best practices, and PDLC transformation.
Check Out Our Book…
Driven to create a better way to bring new products and features to market, product management experts Vidya Dinamani and Heather Samarin developed an easy-to-implement framework to help product teams get better at creating delightful experiences that drive growth.
Groundwork is a philosophy and methodology for product leaders and product teams that focuses on three Pillars—Convergent Problem Statement, Actionable Persona, Individualized Needs—and three Practices—Developing Hypotheses, Conducting Scrappy Research, Getting Commitment—that together center your eff orts around the most impactful problems, prioritize the right customer needs, enable durable decisions and creates customer-driven organizations that consistently develop products people actually want.
Rebel Yell:
A Resource For You From Product Leaders That Have Been There
What Is Your Product Team Really Telling You?
As product leaders, we like to think we know how our team is doing. But when was the last time you had an honest, structured view of how your team...
Trust Building: The Undervalued Skill J. Womack Uses to Build Products and Teams
When J. Womack, Chief Product Officer at SEI, sat down for a candid conversation about product leadership, it quickly turned into something deeper.
How Iris Meijer is Transforming Product Leadership at Enterprise Scale
Discover how Iris Meijer, Chief Product and Marketing Officer at Verizon Business, is reshaping product leadership at scale—through shared KPIs, customer-driven transformation, and bold organizational alignment.











