Our transformational Groundwork Team Program
……PLUS design thinking workshops
Get all the value of the Groundwork Team Program, and expand on that with the best practices for innovation.
From transforming your current customer experiences to rapidly innovating and experimenting on new experiences, our Groundwork Advanced Team program ensures that your team innovates at every stage of the product development lifecycle, by leveraging both the Groundwork Method’s Pillars and Practices covered in our Groundwork Team Program, and the top 10 design thinking techniques for product managers, your team will learn how to apply these techniques directly to your business, and be personally supported by executive product management coaches.
Email us so we can kick off planning your team’s transformation!
Program Overview
As your team works through our 6-week Team Program, we integrate 3 bespoke workshops. These workshops leverage the learning from the Groundwork Team program and magnify the impact through learning and applying the top 10 Design Thinking methods specifically selected for product managers.
We center the series of workshops around a single business opportunity that you choose. We combine the Groundwork Method with design thinking techniques to take your team through early stages of problem identification and definition, ideation, prioritization of opportunities, rapid concept development, testing, and iteration. All focused on your selected business opportunity. These workshops combine learning with real-time hands-on application and coaching from your facilitators; your dedicated PM executive coach paired with an additional experienced product management executive coach. Meet your coaches.
Program Details
See Groundwork Team Program for content and application details. This program includes that entire program program and builds on it with what’s below.
Week 1: Workshop #1 – The Kickoff & Intro (3 hours)
- Kickoff and program overview
- Design thinking overview
- Introduction to the first 5 of the top design thinking methods for product managers.
- Abstraction Laddering
- Scrappy research methods for rapid innovation
- Rose, Thorn, Bud
- Affinity Clustering
- Session Goals: Determine the right altitude and scope of the problem, leverage scrappy research for innovation, and make sense of what your customers say.
Week 2: Pillar 1 – Define a Convergent Problem Statement
Week 3: Pillar 2 – Define an Actionable Persona:
Week 4: Practice 1 – Define Hypotheses
Week 5: Practice 2 – Conduct Scrappy Research
Week 6: Pillar 3 – Discover Individualized Needs
Week 7: Workshop #2 – Translate Customer Needs and Inspire Creativity (3 hours)
- Review customer learning and the needs that are uncovered
- Develop themes around major problem areas
- Introduction to 4 additional top design thinking methods for product managers.
- Silent Voting
- How Might We…Statements
- Creative Matrix
- Importance Difficulty
- Session Goals: make team tradeoffs to maintain momentum and commitment, inspire creativity, ideate for lots of ideas, drive shared vision in prioritization.
Week 8: Practice 3 – Getting Commitment
Week 9: Workshop #3 – Concept Testing & Rapid Iteration (3 hours)
- Review best practices of concept development and testing
- Introduction to 2 additional top design thinking methods for product managers.
- Concept poster
- Think aloud testing / Critique testing methods
- Session Goals: rapidly develop testable concepts, get actionable feedback quickly, iterate on ideas quickly
Email us so we can kick off planning your team’s transformation!
*Pricing varies by team size. Starting at $2,495 per person for 10-person team. Reduced pricing for bigger teams.