6-Weeks. Become a Well-Oiled Machine.
This workshop is a blended learning experience. Each week your team will view Groundwork videos going deeper on each of the Pillars and Practices in the framework. As a team you’ll apply the learning to your products as homework; discussing the concepts, techniques, and templates. Then once a week we work together to review your progress, provide feedback and coaching and help transform what you learned into durable practices in the organization. We cover all 6 Groundwork Pillars and Practices of the framework and beyond, making sure your team is a well-oiled machine by week 6.
Email us so we can kick off planning your team’s transformation!*
Workshop Summary…
- Week 1: Introductions & Groundwork Pillar 1: Convergent Problem Statement
- Week 2: Groundwork Pillar 2: Actionable Persona
- Week 3: Groundwork Practice 1: Developing Hypotheses
- Week 4: Groundwork Practice 2: Conducting Scrappy Research
- Week 5: Groundwork Pillar 3: Individualized Needs
- Week 6: Groundwork Practice 3: Getting Commitment
- TOTAL TIME: About 2-3 hours per week
- 30-60 minutes of video viewing
- 30-60 minutes of homework
- 60 minute coaching session with a tenured PM executive
Pre-Arrival
Get a special Product Rebels care package including:
- Free copy of Groundwork; Get Better at Making Better Products
- Workshop workbook; Copies of all templates, homework schedule, and interactive exercises
- Secret kick-ass gift from Product Rebels (think t-shirt not a car! :-))
Weekly Schedule
WEEK 1: PILLAR 1 – CONVERGENT PROBLEM STATEMENT
- Introduction & definition
- Why It’s Important
- How to Create Your Own
- Milkshake Exercise
WEEK 2: PILLAR 2 – ACTIONABLE PERSONA
- Introduction to an Actionable Persona
- What it’s not
- Why it’s important
- Elements of Success
- Kickoff your persona development
WEEK 3: PRACTICE 1 – DEVELOPING HYPOTHESES
- Introduction & Definition
- Why It’s Important
- How to Create One
- Example
- Set yourself up for your next set of customer interviews
WEEK 4: PRACTICE 2 – CONDUCTING SCRAPPY RESEARCH
- Introduction & Definition
- Why it’s Important
- How to Conduct Scrappy Research
- Translating Results for Action
- Build a quick scrappy research plan
WEEK 5: PILLAR 3 – INDIVIDUALIZED NEEDS
- Introduction & Definition
- Why They’re Important
- Elements of Success
- Translate your learning into needs
WEEK 6: PRACTICE 3 – GETTING COMMITMENT
- Introduction & Definition
- Why They’re Important
- Elements of Success
- Wrapping up
Email us so we can kick off planning your team’s transformation!*
*Pricing varies by team size. Starting at $1,895 per person. Reduced pricing for bigger teams.