GROUNDWORK DIY
(FOR INDIVIDUAL PMs)
Self-paced for INDIVIDUAL Product Managers wanting to build up their Product Management skills
Take our 6-part online course at your own pace.
This is particularly useful for anyone new to Product Management, or not having direct access to executive product leadership.
Groundwork helps establish the foundations that you need to lead as a product manager.
Each week we have a series of short videos, a total of 30-50 minutes, introducing the GROUNDWORK Method.
Listen to real life examples from the rebel leaders years of leadership in an effort to help you learn quickly.
Get exercises that allow you to practically apply the learning to your product - immediately.
Access simple templates and tools to use in your job.
Exit the course with clarity on how to drive customer delight and growth to the business.
Go back to specific videos to help drive daily decisions and actions in your work.
$995 / online course
Start today!
GROUNDWORK TEAM
(INCLUDES EXEC COACH)
Designed for Product Management TEAMS wanting to transform their approach to building products
In just six weeks, you'll go deep on the GROUNDWORK Method with additional cases and exercises transforming your team into a customer-driven, with consistent practices - a well-oiled machine.
Every team is assigned a personal executive coach: this is a product leader who's had broad experience and will work alongside each team helping them learn through examples and feedback.
Each week, view online videos, complete practical exercises, based on your product.
Then, after working on the online material, you meet once a week with your coach to review your progress and provide coaching on the application of the tools and techniques, on your product.
Apply all the learning to your products as we infuse the tools and techniques into your day to day approach.
Our blended learning approach (online videos, practical application, PLUS live coaching) ensures that this training lasts and your training investment goes further.
$1,895 / person
Minimum of 8. Discounts for bigger teams.
GROUNDWORK ADVANCED TEAM
(WITH WORKSHOPS)
Crafted for Product TEAMS that are eager to learn new skills and grow their Product Management toolset.
Includes Groundwork Team along with two virtual workshops. This offering is designed for teams to meet your product, innovation and business needs.
Teams are taught 10 design thinking techniques particularly useful for Product Managers in product discovery & design.
Two virtual workshops guide teams in active, collaborative product understanding.
The workshops are integrated into the 6-week online course to maximize learning effectiveness.
Participants in recent workshops said:
"It was the most engaging virtual training I have done"
"I loved the workshop approach, as opposed to a theoretical lecture. The tools are easily understood and we are already using them"
"Really great content and direction, with useful insights that can easily be adopted and incorporated into our processes as we think about delivering great products!"
$2,495 / person
Minimum of 10. Discounts for bigger teams.
Rebel Yell
Read about our Product Rebellion
Get our regular dose of product thinking, know-how and rebel activity.
Read Latest
Why Product Thinking is the next big thing in UX Design
Life’s too short to build something nobody wants…
Really good perspective to take in developing new products
Read It
Groundwork;
Get Better at Making Better Products
This is our new book on getting back to basics for building experiences that customers love.
Easy read with templates, tools, and techniques your team can use tomorrow!
Buy It
Customers Included
How to Transform Products, Companies, and the World - With a Single Step
by Mark Hurst & Phil Terry
We love these guys...always right on in their assessment of customer experiences and how to build great products.
Buy It
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
by Rob Fitzpatrick
A good way to think about gathering customer feedback on your idea.Buy It
